How much will the new Geely Monjaro EM-i cost in Romania - the Chinese rival for the BMW X5 and Audi Q5
Chinese automaker Geely is taking a major strategic step into the European market by releasing the first official images of the new Monjaro EM-i. The model is a mid-size SUV developed specifically to compete in one of the most contested premium segments, targeting established rivals such as the BMW X5, Audi Q5 and Mercedes-Benz GLE. The official public presentation will take place at the Paris Motor Show.
Exterior design: Aggressive styling and imposing proportions
The new Geely Monjaro EM-i stands out with a bold and dynamic design philosophy. The front is dominated by a massive grille, drawn with accentuated vertical lines and framed by slim optical blocks with LED technology. The front bumper integrates generous air intakes and an aerodynamic sculpting that enhances the visual width effect of the car.
The side profile retains a classic spacious SUV silhouette, while the rear takes a clean and modern approach:
- LED optical blocks: United by a continuous light strip that crosses the entire width of the tailgate.
- Rear bumper: Features additional air vents and chrome accents for added sporty elegance.
GEA-Evo architecture and EM-i Super Hybrid technology
From a technical point of view, the new Monjaro EM-i is built on the new modular GEA-Evo (Geely Electric Architecture) architecture, specifically designed to accommodate advanced electrified powertrains and intelligent driver assistance systems.
The powertrain uses EM-i Super Hybrid technology, a plug-in hybrid electric vehicle (PHEV) system. This configuration is designed to deliver an optimal balance between fuel efficiency and prompt power delivery:
- Purely electric urban driving: The battery stores enough energy for daily commutes without local emissions.
- Long-distance efficiency: The petrol engine works in tandem with the electric units for extended combined range and efficient on-the-go recharging.
Modern cabin inspired by nature
Inside, Geely proposes a highly digitalized environment, focused on passenger comfort. The dashboard hosts large digital screens for the on-board instruments and the central multimedia system.
A striking stylistic detail is the engraved visual motif on the dashboard, which reproduces the profile of the famous Mount Kilimanjaro — the highest peak in Africa and the direct inspiration for the Monjaro model’s commercial name. Sound-absorbing materials and finishes on the dashboard have been chosen to provide a quiet and refined driving experience.
Key Specifications: Geely Monjaro EM-i
| Category / Feature | Geely Monjaro EM-i Details |
| Segment | Mid-size SUV (Rivals: Audi Q5, BMW X5, Mercedes-Benz GLE) |
| Technical Platform | Geely GEA-Evo |
| Powertrain System | EM-i Super Hybrid (Plug-in Hybrid - PHEV) |
| Official Debut | Paris Motor Show |
| Exterior Design Features | Massive front grille, LED taillights with continuous light bar |
| Interior Highlights | Large digital display, "Kilimanjaro" graphic motif on the dashboard |
Availability and estimated prices on the Romanian market
After its premiere at the Paris Motor Show, the new Geely Monjaro EM-i will begin its European commercial journey, with the first units expected to arrive in Romanian showrooms in the first half of 2027.
Compared to the Geely group's pricing strategy on the domestic market — based on a superior quality/equipment ratio compared to European models — the estimated starting price level is as follows:
- Geely Monjaro EM-i (Basic equipment / 2WD drive): from approx. 42,000 – 45,000 euros (VAT included).
- Geely Monjaro EM-i (Higher equipment / 4WD all-wheel drive): from approx. 48,000 – 52,000 euros (VAT included).
With these figures, the Monjaro EM-i becomes a direct and affordable alternative for customers in Romania looking for a well-equipped mid-range plug-in hybrid SUV, while also benefiting from the facilities and eco-bonuses granted to electrified cars.