Dacia conquers Europe: 2nd place in sales to private customers in 2025

The Dacia phenomenon in 2025: The "Value for Money" strategy conquers the European podium

Dacia has long been no longer just an affordable alternative; in 2025, the Romanian manufacturer demonstrated that it has become a dominant force on the continental automotive market. In a challenging economic context, recently published figures confirm a spectacular rise: Dacia ended the year in 2nd place in the top of sales to individual customers in Europe, consolidating its position as the preferred brand of private consumers.

Record figures and historic thresholds

The year 2025 marked a turning point for Dacia, which reported global sales of 697,408 vehicles, up 3.1% compared to the previous year. Furthermore, the brand surpassed the symbolic threshold of 10 million vehicles sold since 2004, demonstrating the long-term success of its philosophy under the Renault umbrella.

In the European market, market share rose to a record 4.5% (in the passenger vehicle segment), but the real performance is seen in the retail segment. With a market share of 7.9% among individuals, Dacia managed to surpass brands with a decade-long tradition, becoming the second best-selling brand for buyers who pay for their car out of their own pocket.

Model domination: Sandero and the new Bigster

The brand's success is supported by a range of models that seems to have found the perfect recipe between utility and modern design:

• Sandero: Remains the "king" of Europe for the second consecutive year, being the best-selling model on the continent, with almost 290,000 units.
• Bigster: The newcomer to the Dacia range had an immediate impact. In the second half of the year, it became the best-selling C-segment SUV to private customers in Europe, validating the brand's bet on larger and more robust vehicles.
• Duster: Continues to be a mainstay, with nearly 194,000 units sold globally.

The hybrid and electric revolution

Dacia is no longer just about combustion engines. In 2025, sales of hybrid models exploded, registering a 122% increase. Currently, one in four Dacia vehicles sold is electrified (hybrid or 100% electric), a rate twice as high as in 2024.

The little Spring has made a spectacular comeback, with a 53% increase in sales, becoming the best-selling electric vehicle in the A-segment in Europe. This development shows that the public is ready for the electric transition, as long as the price remains right.

Customer loyalty, the engine for 2026

Perhaps the most impressive indicator of Dacia's success is its 70% loyalty rate. Seven out of ten customers who have owned a Dacia choose to remain loyal to the brand on their next purchase, a level of trust that few volume manufacturers achieve.

For 2026, the plans are equally ambitious. Dacia has already confirmed the launch of a new A-segment electric model and the expansion of its presence in the C-segment with a new thermal and hybrid model, promising to maintain the pace of growth through accessible innovation.

Conclusion

Dacia's performance in 2025 represents the triumph of pragmatism over excess. At a time when new car prices have been rising rapidly globally, Dacia has managed to offer exactly what the European public is looking for: reliability, attractive design and essential technology at a competitive price. The 2nd place in the top sales to individuals is not just a number, but a confirmation that the Mioveni brand has become a mature and desirable alternative for customers across the continent.