Luxury, Horsepower and Italian Refinement: The House of Ferrari Makes Its First Stop in Romania
This weekend (May 16-17), Poiana Brașov becomes the epicenter of automotive exclusivity in Europe, hosting the famous traveling concept of the Maranello brand.
Romania officially enters the map of the most select automotive events in the world. During these two days, the unmistakable chords of Italian engines will echo in the Carpathians: Casa Ferrari opens its doors, for the first time in our country, in a spectacular mountain setting. It is an image coup for the local market and a visual treat for fans of the "Praise Horse".
A select journey: From Shanghai to Poiana Brașov
The international Casa Ferrari concept is conceived as a temporary sanctuary dedicated to both luxury car owners and the community of enthusiasts around the brand. While its permanent location is in the Chinese metropolis of Shanghai, its mobile format has begun to conquer the most refined and exclusive European destinations in recent years.
The short list of recently visited locations includes elite resorts such as St. Moritz, Monte Carlo, Forte dei Marmi and Mallorca. The fact that Poiana Brașov now joins this exclusive list confirms not only the potential of the luxury market in Romania, but also the official recognition of the local collector community by the headquarters in Italy.
What happens behind closed doors?
The event promises a total immersion in the Ferrari universe and philosophy. The organizers have prepared a multisensory experience, configured to the highest standards of the brand:
- Exclusive lounge and panoramic terraces: Networking spaces decorated in the brand's minimalist and elegant style, offering a perfect relaxation angle and a superb view of the mountain ridges.
- Elite Exhibition: Participants will be able to admire up close the newest and most advanced models from the brand's current portfolio.
- Expertise straight from the source: The official Ferrari teams from Romania and Italy will be fully present to interact with guests. In addition, for owners present at the event, there will be a dedicated point of diagnosis and official technical support on site.
Weekend star: Ferrari Amalfi test drive
The highlight of the entire weekend is undoubtedly the test drive sessions with the Ferrari Amalfi model. However, access to the wheel of this engineering jewel is not within the reach of everyone.
According to brand representatives, the tests will be conducted exclusively on a reservation basis, being dedicated to a strictly limited number of pre-selected participants.
For two days, Poiana Brașov abandons its quiet mountain resort clothes and puts on the "Rosso Corsa" garb. Whether you are among the lucky ones to own a key with the Ferrari logo or just an enthusiast who vibrates at the sound of a revving engine, the presence of the Ferrari House in Romania represents a landmark moment for the local automotive culture.