DS launches new Performance Line equipment line for DS 3, N°4 and DS 7

DS PERFORMANCE LINE: Formula E excitement, also available in Romania

DS Automobiles is bringing the thrill of Formula E racing directly to the road by launching a new limited edition, called Performance Line, for three of its flagship models: DS 3, DS 4 (previously identified as N°4) and DS 7. This special edition, available for a limited time, celebrates the brand's success in electric motorsport and highlights the link between track-based technology and production products.

Golden Tribute to the DS E-TENSE FE25 Team

The new Performance Line is positioned as a top option, above the Pallas trim level, and is directly inspired by the distinctive design of the DS E-TENSE FE25 Formula E car. The central theme of this edition is the elegant contrast between black and satin gold details, a color palette emblematic of DS's presence on world circuits.

Exclusive Exterior Details

Regardless of the model, customers will notice a series of changes that amplify the sporty and exclusive side:

• Gold and Black Accents: Trim and emblems (including the "DS Performance Line" lettering) are finished in satin gold and gloss black, visible on the front grille, mirror caps and wheel centre caps.
• Sporty Design for DS 3: On DS 3, gold and black decorative elements appear on the C-pillar and the roof is painted black, creating a dynamic look.
• Exclusive Wheels: The wheel sizes differ depending on the model, being painted in the same gold-black color scheme: DS 3 17-inch wheels and DS 4 and DS 7 19-inch wheels.

Interior Under the Alcantara Sign

Inside, the new Performance Line equipment transforms the cabin into a more refined and sporty environment. The highlight is the extensive use of Alcantara®, a tribute to the materials used in racing cars.

• Exclusive Ambience: The interiors of the three models are partially covered in Alcantara, contributing to a feeling of luxury and increased grip.
• Dedicated Emblems: The "DS Performance Line" inscription is visible on the dashboard, recalling the exclusivity of the edition.
• Finesse details: Interior finishes, including stitching (red and gold on previous Performance Line editions) and other dedicated accessories, complete the atmosphere of refinement and dynamism specific to DS.

E-TENSE Engines: Technology Transfer from Motorsport

The Formula E influence is not limited to aesthetics. The new Performance Line series capitalizes on the propulsion technologies developed on the track, with a particular emphasis on energy efficiency, in particular through the E-TENSE (full electric and plug-in hybrid) and self-charging hybrid powertrains, confirming the brand's focus on electrification:

Romanian Market Context

The launch of the new Performance Line edition is excellent news for the Romanian automotive market, where the premium segment is constantly evolving.

• Premium Positioning: Through the refinement of materials (Alcantara, leather), specific design details and advanced technology (especially on the electrification side), DS consolidates its position as a distinctive French alternative to traditional German premium brands.
• Appetite for Sportiness: In Romania, equipment packages that add a touch of sportiness, such as the Performance Line, are very popular. This limited edition, with its gold accents and Formula E-inspired atmosphere, offers a higher level of exclusivity and style, appealing to buyers who want to stand out.
• Electrification on the Rise: The availability of E-TENSE Plug-in Hybrid and Electric engines is perfectly aligned with the national trend of increasing green cars, benefiting from subsidies offered through programs such as Rabla Plus.

The new DS Performance Line, with its gold and black accents inspired by the speed of Formula E, is not just a simple aesthetic package, but a demonstration of the transfer of technology and style from electric motorsport into the everyday driving experience. Being a limited edition, this series is expected to be highly sought after on the Romanian market.